OASIS
OASIS®
OASIS® Wohnkultur & Naturmatratzen is a Munich-based company specializing in high-quality, natural beds and sleep systems, with a strong focus on ecological materials and healthy living.
The Project
The project for OASIS® Wohnkultur & Naturmatratzen aimed to attract a broader customer base for the Munich store through a targeted marketing strategy, while addressing key challenges such as expanding audience reach, communicating ecological values, increasing local visibility, and creating purchase incentives.
The Result
On the first day, the paid advertisement (Ad) generated 26,000 impressions in the 45 to 64-year-old age group. After three days, the campaign successfully shifted its reach to a younger audience (25 to 34 years old), ultimately reaching over 57,000 people—a crucial step in acquiring new customer segments.
