QUINTESSENZ
QuintEssenz is a gourmet food store in Munich, offering a select range of gourmet products, including chocolates, specialty coffees, high-quality oils, wines, and handcrafted spices.
The Project
The project for QuintEssenz aimed to expand its reach and highlight its exclusive product selection through a stronger digital presence. The main challenges included audience diversity, brand differentiation, and market positioning.
The Result
With a limited budget, we built a marketing campaign from scratch for QuintEssenz, which reached 1,695 people on the first day. The campaign provided valuable insights into customer engagement and identified key areas for more effective future campaigns.
Case
Study QuintEssenz
The ad reached 1,695 people in the target group on the first day.
Target audience: People aged 21–60 from Munich and surrounding areas (+40 km).
Interests: Chocolate, wine, olive oil, delicacies.
Highest reach among ages 35–44 and 45–54.
Spent so far: €2.25 out of a €8.50 daily budget.
Start date: April 11, 2024, at 08:00 AM, running for one and a half months until May 9, 2024.
Daily budget: €8.50,
Total budget: €238.00.Estimated
Reach: 3,610 – 10,437 people per day.
Local visibility for QuintEssenz through daily ad placements.
